Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SISSPAR005 Mapping and Delivery Guide
Develop athlete personal brand

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency SISSPAR005 - Develop athlete personal brand
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes, skills and knowledge required to build an athlete’s personal brand. It includes managing the personal brand, using social media, cyber security and leveraging the personal brand.This unit applies to athletes in the Australian sport industry competing in a sport at a local, state or national level.Those undertaking this unit work with the support of a coach.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field Participation
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Establish athlete personal brand.
  • Research personal brands in sport to maintain knowledge of successful personal branding objectives and strategies.
  • Interpret athlete contracts to identify personal branding obligations and restrictions.
  • Reflect on personal and professional goals to define personal brand.
       
Element: Develop athlete personal branding strategies.
  • Interpret sport-specific industry information to identify and define personal brand target audiences.
  • Identify opportunities to maximise personal brand exposure through media activity.
  • Develop personal branding strategies to promote personal brand to target audiences.
       
Element: Promote athlete personal brand.
  • Implement personal branding strategies to promote personal brand to target audience.
  • Participate in media interviews according to organisational policies and procedures.
  • Develop and implement social media action plans according to organisational policies and procedures.
  • Monitor implementation of personal branding strategies to identify areas for improvement.
  • Adjust personal branding strategies to maximise personal brand outcomes.
  • Identify personal brand risks and take action to minimise personal brand damage.
  • Identify and act on opportunities to leverage personal brand for professional and personal gain.
       

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Research personal brands in sport to maintain knowledge of successful personal branding objectives and strategies. 
Interpret athlete contracts to identify personal branding obligations and restrictions. 
Reflect on personal and professional goals to define personal brand. 
Interpret sport-specific industry information to identify and define personal brand target audiences. 
Identify opportunities to maximise personal brand exposure through media activity. 
Develop personal branding strategies to promote personal brand to target audiences. 
Implement personal branding strategies to promote personal brand to target audience. 
Participate in media interviews according to organisational policies and procedures. 
Develop and implement social media action plans according to organisational policies and procedures. 
Monitor implementation of personal branding strategies to identify areas for improvement. 
Adjust personal branding strategies to maximise personal brand outcomes. 
Identify personal brand risks and take action to minimise personal brand damage. 
Identify and act on opportunities to leverage personal brand for professional and personal gain. 

Forms

Assessment Cover Sheet

SISSPAR005 - Develop athlete personal brand
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

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Assessor name:

Signature:

Date:

Assessment Record Sheet

SISSPAR005 - Develop athlete personal brand

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: